How I Work

I don't sell hours or deliverables. I own outcomes. Every engagement maps to one of three pillars — each one tied directly to a business metric your team already cares about.

Frontend Performance Optimization

Stop bleeding revenue to slow pages.

Who this is for: eCommerce brands and content-driven sites where mobile conversion underperforms desktop, ad spend efficiency has degraded, or Core Web Vitals scores are dragging down organic visibility.

What I do:

Core Web Vitals audit (LCP, CLS, INP)
Third-party script triage and deferral strategy
Checkout funnel rendering optimization
Image, font, and critical-path delivery improvements
Ongoing performance regression monitoring

Proof point:

Bump Boxes: 50% faster mobile load times and 40% checkout conversion lift after migrating off a degraded WordPress monolith to a custom React + GraphQL stack.

Data Ingestion & Analytics Integrity

Make sure your dashboards reflect reality — not what you wish were true.

Who this is for: Brands where Klaviyo, GA4, or platform event data doesn't reconcile with actual orders, or where dbt pipelines show unexplained gaps that your team can't trace back to a root cause.

What I do:

Client-side tracker audit (pixel firing order, SPA lifecycle mismatches, race conditions)
Tag manager hygiene and event schema documentation
Warehouse-layer event reconciliation
Attribution integrity review across ad platforms
Ongoing data layer ownership and monitoring

Proof point:

Discovery Education: Rebuilt the data ingestion layer to ensure reliable, complete event capture at enterprise scale — eliminating the gap between what happened and what the dashboards showed.

Fractional Tech Leadership

Senior engineering judgment, without the full-time overhead.

Who this is for: Growth-stage companies with an expanding tech stack but no internal senior engineer to vet vendors, own migrations, enforce engineering standards, or protect performance as the team scales.

What I do:

Monthly retainer engagement — I operate as an embedded tech lead
App and plugin creep audit (performance cost vs. business value per integration)
Platform migration planning and zero-downtime execution
Engineering process setup (PR standards, deploy pipelines, QA checklists)
Technical vetting for new vendors, tools, and third-party integrations

Proof point:

Led end-to-end platform overhauls across multiple mid-market eCommerce and subscription brands. Mentored junior engineers and established standards that outlasted the engagement.

Who this is NOT for

I work best with teams that already believe performance and data quality are business priorities — not afterthoughts. This probably isn't a fit if:

Founders who want to move fast and fix it later
Projects where "good enough" is the actual standard
Teams that treat performance as a launch-day checkbox

If that's not you, let's talk.

Ready to move the metrics that matter?

Tell me about the technical friction costing your team the most right now.

Work With Me

See My Work