Hello, I'm Daniel Hart
Fractional Tech Partner — 16+ Years in Production
I work with eCommerce and growth-stage brands that have outgrown their initial tech stack. My job is to own frontend performance and data reliability — so your growth team can trust every dashboard number and protect every ad dollar.
Years of Experience in Numbers
Professional Background
With 16+ years in production, I've worked with brands ranging from local subscription businesses to Fortune 500 companies including Grainger and Yum! Brands. I've operated at enterprise scale and I know the difference between infrastructure that holds up under load and infrastructure that looks fine until it doesn't.
I don't sell hours. I own outcomes. Every engagement starts with identifying the specific technical friction costing your business the most — and ends with measurable proof that it's gone.
Areas of Expertise
LCP, CLS, and INP are not abstract scores — they are measurable levers on mobile conversion and ad spend efficiency. I audit, prioritize, and fix the issues that move revenue.
Every architectural decision has a performance cost and a business consequence. I build and migrate frontends with checkout conversion and load time as first-class constraints — not afterthoughts.
Broken event tracking means your team optimizes against bad data. I own the full data layer — from client-side pixel health to warehouse reconciliation — so your dashboards reflect what actually happened.
Ready to move the metrics that matter?
Tell me about the technical friction costing your team the most right now.